The DTCM recently commissioned a study in partnership with psychologist Honey Langcaster-James to look into the average British family holiday habits and to gain an insight into what is driving their holiday decisions.
The results showed that children are the key influence when planning a holiday; 69% of parents disclosed that their choice of destination is made as a family. It is also important to make sure that the destination will expand their children’s horizons and and provide them with new experiences.
Over half of parents said that one of the most important things to bring back from a family holiday is the memories of the time spent together. This was the most common family characteristic found and Langton-James describes families that display this characteristic it as ’Modern Day Waltons‘.
It was also revealed that the two most irritating aspects of going on holiday for parents was a lack of family friendly restaurants (35%) and activities to keep the children amused (34%). Interestingly one in ten parents declared that they find having to amuse their children if the babysitter is ill or if the kids club is cancelled as the most irritating issue when going on holiday!
Ian Scott, director UK and Ireland for Dubai Tourism said, ‘With people having to be more cautious with cash yet also working longer hours than ever, children are at the heart of parents decisions when choosing their family holiday destination. As a destination, Dubai is committed to offering families a great value holiday experience and in partnering with psychologist Honey Langcaster-James, we have gained a valuable insight into British holiday habits and the role family time plays in their holidays.’